Global Marketing, Global Edition 9781292304021

Global Marketing, Global Edition 9781292304021 February 2020 Description This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Table of Contents PART 1: INTRODUCTION 1. Introduction to Global Marketing PART 2: THE GLOBAL MARKETING ENVIRONMENT 2. The Global Economic Environment 3. The Global Trade Environment 4. Social and Cultural Environments 5. The Political, Legal, and Regulatory Environments PART 3: APPROACHING GLOBAL MARKETS 6. Global Information Systems and Market Research 7. Segmentation, Targeting, and Positioning 8. Importing, Exporting, and Sourcing 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances PART 4: THE GLOBAL MARKETING MIX 10. Brand and Product Decisions in Global Marketing 11. Pricing Decisions 12. Global Marketing Channels and Physical Distribution 13. Global Marketing Communications Decisions I: Advertising and Public Relations 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 15. Global Marketing and the Digital Revolution PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY 16. Strategic Elements of Competitive Advantage 17. Leadership, Organization, and Corporate Social Responsibility จัดส่งสินค้าทุกวัน ตัดรอบเวลาการจัดส่งเวลา15.00 น. ลูกค้าที่สั่งมาหลัง 15.00 ส่งวันถัดไปค่ะ สินค้าทุกชิ้นเป็นสินค้าใหม่ มือ1 มีลิขสิทธ์ถูกต้อง 100% ลูกค้าที่ต้องการใบกำกับภาษีแจ้งมาได้เลยครับ